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Маркетинг услуг

Общемировая динамика развития товарно-денежных отношений характеризуется четкой ориентированностью на услугоемкое производство. В современном мире более полови- ны валового внутреннего продукта передовых стран образуют услуги. Мировая практика доказала, что сфера услуг как сово- купность отраслей прямо влияет на стабилизацию национальной экономики и является важным вектором поступательного раз- вития хозяйственного комплекса страны, который и определяет качество жизни нашего общества.

Ijtimoiy soha iqtisodiyoti

Ijtimoiy soha iqtisodoyoti aholiga ijtimoiy ahamiyatga ega xizmatlar ko'rsatish bilan shug'ullanuvchi faoliyat turlari majmuidan iborat, bo;li ular jumlasiga ta'lim madaniyt , sog'liqni saqlash, jismoniy tarbiya va sport ijtimoiy xizmatlar.

Multilevel in action

This coursebook is intended for higher-education learners, including students of the 60111800 BA programme (Foreign language and literature: English), and for candidates preparing for the UzBMB Multilevel (B1-C1) exam. Each unit combines concise theory with extensive practice: task-type literacy, time/risk management, listening-by-parts, and speaking from short Q&A to a 2–3 minute presentation with rubric-based feedback. Suitable for classroom and self-study.

Methods and principles of teaching foreign languages

The study of methods and principles of teaching foreign languages encompasses the theoretical foundations and practical strategies that guide language instruction. This discipline investigates the most effective approaches to developing linguistic competence, communicative skills, and cultural awareness in learners. Key principles include the learner-centered approach, the integration of all language skills (listening, speaking, reading, and writing), and the application of communicative, cognitive, and task-based methodologies. Contemporary language teaching emphasizes interaction, motivation, and the adaptation of methods to individual learner needs. Research in this field addresses both traditional methods- such as the grammar-translation and direct approaches and modern paradigms, including communicative language teaching, content-based instruction, and technology-enhanced learning. This study is essential for educators, curriculum designers, and applied linguists seeking to optimize foreign language acquisition, ensure methodological coherence, and foster lifelong language learning.

Fizik kimyo

Fizik kimyo kimyo yo'nalishi talabalari uchun mo'ljallangan

Information communicational technologies in translation

This textbook is created for students of higher educational institutions who study English not only in philological but also in technical fields. The textbook includes current topics of information technology and the global network. Over the past 10 years, the world has witnessed revolutionary changes in the field of information technology, as well as a change in the way of working in various fields: industry, education, medicine and others. This rapid growth in technology has offered the best solution for exploring new teaching and learning models. In fact, technology plays a vital role in teaching English. Technology has allowed teachers to adapt to different activities in the classroom, thereby improving or encouraging the learning of English. English has become an absolutely essential language for every educated person. Information technology can help as a real educational framework that allows students to learn English in a completely different way. Information technology continues to evolve as an important tool to help teachers make learning English easier for their students. During the early stages of this century, the range of technologies available for use in learning and teaching English became very diverse. The book includes 16 topics, covering many interesting topics, followed by exercises. They emphasize the importance of information and communication technologies in the study of languages, the importance of which is relevant not only for students, learners, but also for professors and teachers. This manual can raise the interest of students and awaken their desire to learn the language as the content and methodology of exercises are directed for improving all language skills.

Creative writing and literary reading (lecture based coursebook with activities)

This coursebook is designed for third-year university students studying literature and creative writing. It combines lecture-based theoretical materials with a practical workshop approach to develop key skills in narrative craft and literary reading. Each unit introduces core concepts (e.g., narration and narrator types, time-space organization, dialogue and conflict, descriptive techniques, sensory writing, stylistic devices) and offers a structured set of learning tasks: comprehension questions, fill-in-the-gap exercises, matching tasks, text analysis, True/False checks, multiple-choice quizzes, and production writing assignments. The materials support the formation of analytical and critical thinking, strengthen language awareness, and help students integrate theory with practice.

Учебник по русскому языку как иностранному

Учебник предназначен для иностранных учащихся, владеющих русским языком в объёме первого сертификационного уровня. Цель учебника – повышение уровня общего владения русским языком. Система заданий учебника способствует коррекции и углублению знаний в области практической грамматики, лексики, словообразования, стилистики русского языка. В книге представлены страноведческие тексты, а также диалоги, которые моделируют актуальные для учащихся ситуации общения и демонстрируют, как в этих ситуациях реализуются различные коммуникативные намерения. В приложениях к урокам содержатся задания к рекомендуемым художественным текстам. Усвоение материала, представленного в учебнике, является ступенью ко второму уровню владения русским языком.

Hozirgi o'zbek adabiy tili

Boshlang'ich ta'limning asosiy maqsadi va vazifasi o'quvchi , talabalarning og'zaki va yozma nutqini talab doirasida o'stirish hamda savodli barkamol avlodni tarbiyalashdan iborat.

Ҳозирги ўзбек адабий тили

Китоб ўзбек тили ва бошқа туркий тилларнинг фонетик системаси ва грамматикасига мўлжалланган

Ilmiy tadqiqot metodologiyasi

Darslikda ilm-fan va ilmiy faoliyat,ularning jamiyat taraqiyotidagi o'rni; innovatsiya, innovatsiya faoliyati va uning rivojlanish istiqbollari; ilm-fan va ilmiy faoliyat sohasining asosiy prinsiplari va yo'nalishlari; ilmiytadqiqotlarning falsafiy-gnoseologik asoslari; ilmiy nazariya va gipoteza, ularning ilmiy-tadqiqotlardagi o'rni; metod, metodologiya va metodika tushunchalari yoritilgan.

РУССКИЙ ЯЗЫК (Учебник для студентов всех направлений бакалавриата с узбекским языком обучения)

Настоящий учебник по дисциплине «Русский язык» разработан в соответствии с действующими нормативными требованиями и учебной программой бакалавриата по дисциплине «Русский язык» (2025 г). Он предназначен для студентов первого курса, обучающихся в группах с узбекским языком обучения, и ориентирован на формирование и развитие практических коммуникативных навыков владения современным русским литературным языком. Структура учебника построена на модульно-тематическом принципе и включает грамматические и речевые разделы, каждый из которых содержит систему коммуникативных заданий, лексический минимум, грамматические пояснения и комплекс упражнений, направленных на развитие всех видов речевой деятельности: аудирования, говорения, чтения и письма.

Hozirgi ol`zbek adabiy tili

Darslik o`zbek tilini substansial tadqiq qilish natijasida erishilga yutuqlarga mo`ljallangan

Pedagogika tarixi

Darslik mustaqillik g`oyasi mafkurasi, ma`naviyati va tarbiyasiga mo`ljallangan

Педагогика тарихи

Китоб таълим тарбияни ривожлантиришга мўлжалланган

Terminologiya va leksikografiya asoslari

Darslik termin hamda lug'atshunoslikning nazariy hamda amaliy jihatlarini o'z ichiga oladi. Unda turli sohaviy terminlar, ularning xususiyatlari, lug'atlar hamda ularning turlari , tarixi kabi masalalar yoritilgan.