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Market Research

In the digital economy, data have become a valuable commodity, much in the way that oil is in the rest of the economy (Wedel and Kannan 2016). Data enable market researchers to obtain valuable and novel insights. There are many new sources of data, such as web traffic, social networks, online surveys, and sensors that track suppliers, customers, and shipments. A Forbes (2015a) survey of senior executives reveals that 96% of the respondents consider data-driven marketing crucial to success. Not surprisingly, data are valuable to companies who spend over $44 billion a year on obtaining insights (Statista.com 2017). So valuable are these insights that companies go to great lengths to conceal the findings. Apple, for example, is known to carefully hide that it conducts a great deal of research, as the insights from this enable the company to gain a competitive advantage (Heisler 2012).

System Dynamics

The world, today, is passing through a period of great turmoil, socially, politically and environmentally, in spite of the numerous technological wonders that are taking place almost everyday. One needs to take a systems view of the influencing factors and their interactions and impacts in order to find the root causes of these problems and to arrive at viable policy options. System dynamics provides such an approach. The book authored by Professor Bala, Professor Fatimah and Professor Noh presents the principles of system dynamics in very simple language and illustrates its use with the help of five real-life case studies.

Teaching Medicine and Medical Ethics Using

This book series seeks to publish ground-breaking research exploring the productive intersection of science and the cultural imagination. Science is at the centre of daily experience in twenty-rst century life and this has dened moments of intense technological change, such as the Space Race of the 1950s and our very own era of synthetic biology. Conceived in dialogue with the eld of Science and Technology Studies (STS), this series will carve out a larger place for the contribution of humanities to these elds. The practice of science is shaped by the cultural context in which it occurs and cultural differences are now key to understanding the ways that scientic practice is enmeshed in global issues of equity and social justice.

Reactive Power Control in AC Power Systems

Electric power systems will be operated in reliable and efficient situation consid ering reactive power control and voltage stability management. Reactive powe margins are related to the voltage stability. The aspects are satisfied by designing and operating of right voltages limits, maximizing utilization of transmission systems and minimizing of reactive power flow. Therefore, controlling reactive powe and voltage is one of the major challenges of power system engineering.

BOJXONA VA SOLIQ ASOSLARI

Mustaqillik davlatlar bilan iqtisodiy aloqalarni rivojlantirishga keng im koniyatlar yaratdi va bu aloqalar natijasida tovar almashuv jarayoni kengayib. bojxona orqali chegaradan o'tayotgan tovar va shaxslarni nazorat qilish harm-da ularni rasmiylashtirish ishlari kengayib bormoqda. Bu jarayon davlat miqyo-sida bojxona sohasiga kadrlar tayyorlash va bojxona bilimlarini o'rganishni, o'z navbatida, o'quv maskanlarida darslik va o'quv qo'llanmalarni yaratishni talab qiladi. Bu borada Soliq va bojxona asoslari fanidan yozilgan ushbu o'quv qo'llanma respublikamizda iqtisodiyotni soliq va tariflar orqali boshqarish-ni tashkil etishda bo'lg'usi mutaxassislar uchun yaqindan yordam berishi shub-hasiz. Ushbu o'quv qo'llanmada soliq va boj tarifining nazariy tomonlari hamda amalda qo'llash uslublari oddiy tilda o'quvchiga tushunarli tarzda bayon qilin-ganligi e'tiborga loyiqdir

Disability and Vocational Rehabilitation in Rural Settings

Disability and Vocational Rehabilitation in Rural Settings is an exceptionally timely, unique, and comprehensive body of work that was created to ultimately help persons with disabilities and their family members living in underserved and rural geographic areas of the United States as well as internationally. This text brings renewed interest to the complex interplay of the unique cultural differences that challenge persons with disabilities who are disadvantaged on so many different levels politically and economically, especially in mental and physical healthcare, accessibility to services, and government entitlement programs that assist individuals and families transitioning in and out of poverty.

LEXICOLOGY OF THE ENGLISH LANGUAGE

This book is compiled to meet the needs of students taking a course in Modem English Lexicology which forms a part of the curricula of Foreign Language Institutes, Teachers’ Training Collages and Philological and Translation Departments of Universities. It is also intends for post graduates and all those who are interested in the English language and its vocabulary. The implication is that it is possible to show that the vocabulary of every particular language is a system constituted by interdependent elements related in certain specific ways. The present book makes no pretention to deal with the whole vast field of English Lexicology

Principles of Microeconomics

One may wonder why I think that it makes sense to add yet another introductory textbook to the overfilled shelf of well-established books on microeconomics. There are three reasons that motivated me to do so. First, a lot of textbooks in economics want to make one believe that the theories presented are more or less context-free and objective. This is a wrong and dangerous belief. First of all, all theories are embedded in an intellectual milieu from which they borrow and on which they build. No man is an island, and no scientific theory is either. The tendency to shun any contextualisations of the theories comes at the risk of blindness towards the implicit assumptions, value judgements and epistemes on which the theory depends.

Electronic Commerce 2018

Electronic commerce, the topic of this book, has grown rapidly, with companies like Facebook, Google, Pinterest, LinkedIn, Uber, Alibaba Group, and Amazon.com setting new levels of performance every year. Electronic commerce (EC) is a business model in which transactions take place over electronic networks, mostly the Internet. It includes the process of electronically buying and selling goods, services, and information. Certain EC applications, such as online buying and selling stocks and airline tickets, are reaching maturity, some even exceeding non-Internet trade volume

Agrobiotexnologiya

Ushbu o‘quv qo‘llanmada agrobiotexnologiya fani taraqqiyotining qisqacha tarixi, mikroorganizmlarning qishloq xo‘jaligi ekinlarini yetishtirishdagi ahamiyati, mikroorganizmlarni tavsiflash, mikroorganizmlarni genetikasi o‘rganish, o‘simlik va bakteriya hujayralaridan nuklein kislotalar va oqsillarni ajrata olish, rekombinant DNK (dezoksiribonuklein kislota) olish, ularni o‘simliklar hujayrasiga o‘tkazish, o‘simliklarning tashqi noqulay ta’sirga, zararkunandalarga, gerbitsidlarga chidamli shakllarini gen muhandisligi usullari yordamida yaratish, transgen o‘simliklar olish texnologiyasini, organ to‘qima va protoplastlarni sun’iy oziq muhitda o‘stirish, kallus to‘qimasidan regenerant o‘simlik olish, o‘simliklarni mikroklonal ko‘paytirish va sog‘lomlashtirilgan ekish materiallari olish, o‘simlikshunoslikda fitogarmon va fitoregulyatorlarni qo‘llash, fitogarmon va fitoregulyatorlarni olishning biotexnologik usullari, o‘sish regulyatorlarini qo‘llashda ekologik va genetik xavfsizlikni ta’minlash, tuproq unumdorligini oshirish, o‘simliklarni zararkunanda hasharotlar va kasalliklardan himoya qilish biotexnologiyasi to‘g‘risidagi muhim masalalar bayon etilgan.

БОШҚАРУВ ҲИСОБИ

Шунга алоҳида эътибор бериш керакки, айрим вазирликлар, идора ва ҳудудларда маъмурий ислоҳотни, бошқарувнинг мазмун-моҳиятини ўзгартирмасдан, фақатгина ходимлар сонини шунчаки қисқартиришдан иборат, деб юзаки қабул қилмоқдалар". Бугун эски маъмурий-буйруқбалик, тақсимлаш тизимига хос бошқарув тузилмалари ўрнига бошқарувга янгича ёндашувлар, услуб ва воситаларга эга бўлган замонавий бозор механизмлари, иқтисодий таъсир ва рағбатлантириш омиллари талаб этилмоқда.

Travel Marketing, Tourism Economics and the Airline Product

The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Phylogenomics

All life on earth shares a common ancestor, and the aim of phylogenetic systematics is to reconstruct the tree or network of life. Shortly after the availability of the first pro tein sequences, molecular phylogenetic approaches were developed to understand the evolutionary relationships between proteins (or genes). It became clear that gene trees will also help to unravel the phylogeny of species. The introduction of Sanger sequencing and polymerase chain reaction (PCR) paved the way that genetic approaches became available across the scientific community and contributed to the rise of molecular phylogenetics. At the end of the 1990s, results from single-gene studies challenged the century-old textbook view of evolutionary relationships of many groups (e.g. animals, plants).

LECTURES ON ENGLISH LEXICOLOGY for bachelors FACULTY OF FOREIGN LANGUAGES

Theoretical grammar and lexicology, which study the structure of the English language, are an integral part of linguistic theoretical modules and are taught as a separate subject in English philology departments. The main purpose of theoretical grammar is to teach students the grammatical structure of the English language, as well as to introduce them to linguistic concepts and controversial issues of linguistics.

International Humanitarian Action

NOHA (The Network on Humanitarian Action) is an international association of 12 European universities and five global partner universities. The aim of NOHA is to enhance professionalism in the humanitarian sector through education and training, research and publications, and a variety of other projects. The NOHA Joint Master’s Programme in International Humanitarian Action lies at the centre of NOHA’s activities. It is managed and executed by more than 150 academics from a range of disciplines. The process involves anthropologists, lawyers, logisticians, managers, medical experts, political scientists and sociologists coordinating and constantly refining a unique programme on humanitarian action, a subject that has not been taught at universities for all too long.

LATEX in 24 Hours

The necessity for writing this book was felt long back, during my Ph.D. work, when I saw students and researchers struggling with LATEX for preparing their articles and theses. A very limited number of books on LATEX are available in markets. Of course, a lot of resources on this subject can be obtained freely from the internet. However, most of the books emphasize on detailed documentation of LATEX, while the internet-based resources are topic-specific. But people are either unable or not interested to spare time, during their busy schedules of research works, to under- stand and learn the detailed genotype of LATEX covered in books, or to collect materials from different websites.